Five Signs You Need Professional Email Marketing Help

One of the great things about modern email marketing is that there is a lot you can do with self service programs. We know this because our self service email marketing solutions are our most popular offering – and we consistently hear from clients how self service has worked well for them.

But self service is not always the best choice for everyone. For those who need to get more from their email marketing results, who do not have the staff to dedicate to email marketing or need to improve their results drastically, full service email marketing service can help. Here are six signs that you are ready to take the next step and call in the professionals.

Your Open Rates are Low and Have not Budged

Open rates are the first sign of trouble with email marketing results. If your open rates are low, your audience isn’t recognizing your company and isn’t taking the time to read your emails. This may be due to the timing of your messages, the frequency of your messages or the subject line. Getting a professional perspective on your open rates can give you valuable tips and tricks to use to improve this important metric.

You Need a Template That Speaks to Your List Members

Templates are totally customizable which may be a problem if you have no design experience. Your audience will see your newsletter or message before they read it which means that a badly designed template can have them deleting your email before they get to the heart of your message. Your template ties directly into your branding statement, so getting help on this important factor can make a difference in your email marketing success.

You Want Special Delivery Rules or List Segmentation

Many businesses function perfectly fine with just one opt in form and one list – but this is not the case for everyone. If you have multiple types of subscribers and want to make sure to approach them in different ways, you may need professional email marketing help. An email marketing consultant or full service program can assist you with creating the special delivery rules that will ensure your messages are reaching the right members of your list.

You Want to Refine Your Approach and Make Changes Based on Analytics

Email marketing programs offer a wide variety of analytics that can help you understand exactly what is happening with your list. But that does not mean that it’s simple to make changes based on analytics. Getting professional assistance with understanding your analytics and which steps to take in order to improve your analytics can be a significant factor in whether or not your email marketing campaigns are successful.

You Have a Special Campaign that Needs to Succeed

If you have been successful with autoresponder messages and regular newsletters up until this point, you may still want to get professional email marketing help with a special campaign or significant event. For example, if you have a seasonal special that needs as much exposure as possible or have a new product that you want to showcase, professional email marketing assistance can help you make the most of these events.